Social Media Rising Trend: Augmented Reality
When I was a kid, video games were my escape from reality. I played on every video game console imaginable in the early to late 90's: SEGA, Nintendo, Nintendo 64, GameCube, PlayStation, ect. Video games were my escape from the troubles of pre-teen life and it was my first introduction into a world that I could make my own. Fast forward to today, where social media has taken over our versions of reality, almost like a video game in itself. Most content on social media channels are custom made based on what you like or follow. SnapChat has taken this concept a step further in placing ads in the camera base.
Augmented reality is an untapped market when talking about latest social media trends. What is augmented reality? According to Dictionary.com It's "a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view." Think Pokemon Go, it was the first of it's kind and brought people of all ages (not me), together to help catch Pokemon. These images are put into cameras that are on smartphones and only show up with the app is running. The short lived success of Pokemon Go has a lot of people questioning, could an ad campaign on a social media app that uses augmented reality be successful?
This is the amazing part of social media because the answer is unknown. If we have learned anything about technology in the last 10-15 years it's that nothing can be set in stone. We always have to be on the next big thing otherwise we will fall behind. Augmented reality and virtual reality with the recent Samsung VR gear, that makes it possible for any user to feel like they are somewhere where they are not, has made it easy for advertisers to make their move. However this does spark a debate: is augmented reality, really an invasion of privacy and how does this work well with social media? The argument for facial recognition software being built in devices, has already caused an uproar amongst experts and conspiracy theorists alike. The question arises: how well would these ads be monitored and who would be targeted? That's the question of 2018 and beyond.
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