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Preparing Your Social Media for the Holidays



It's that time of year again and the holiday sales are in full force. Small businesses everywhere are competing against the big named stores for attention on social media. A lot of small businesses like ads on social media because, what is the one thing social media ads over traditional ads? An even playing field. While paid search, can get expensive with Adwords, Facebook boosting can only cost $10-15 a month for a couple of boosted posts. Here are some reasons you should be upping your social media game this holiday season.

Wider Reach

Almost everyone can relate to the holidays in the Western part of the world and it's the reason why you should change your profile and cover photos to reflect the holidays. Another way you can get a wider reach is to make fun blogs, create a Facebook contest that is holiday related, and engage with potential customers by doing a cute graphics.

Make your content shareable

If you have shareable content during the holidays you can get a great ROI if you create a great call to action, or share buttons during the entire campaign. A PDF on what to do for the holidays with your service or product is a great way to get the word out. Customized holiday hashtags specific to your business, work very well too.

Track your holiday campaign

There are a million ways you can track your campaign, but the easiest way to do it is creating ads. You can easily get the word out by boosting or creating an ad on Facebook. The biggest thing to remember here is to know your target audience. Who is celebrating the holiday that you are advertising? Are you looking at corporate moms? Single dads? Millennials? Grandparents or the elderly? Knowing who your audience is, is half of the battle when advertising on social media. Write down who your ideal customer is, and advertise around that.

Holiday Campaigns Can Be Tough, I Can Help!

The busiest time of the year for any business is the holidays, and with all the planning you have to do, let social media be the one thing you can take off of your list. From reputation management to social media scheduling, strategy and overall management, I can do it all. I can create graphics, contests, and create ads for your social media ads that will wow your customers. If you are interested, email me at supriya@supriyaprasad.com to start a conversation today!

#smallbusinesses #socialmediamanagement

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