• Supriya

How To Use Instagram



Selfies, models, celebrities, and pictures of food is what most people think of when they think of Instagram. Beyond the #notfilters and the avocado roses is a useful tool that can build brands on one of the most frequented sites on the internet. Instagram has 800 million users and about 500 million are daily active users. In addition, most of the users are between the ages 13-30, and even more important 73% bought a product or service they saw on Instagram. Creating content on Instagram isn't just about applying filters, hashtags and expecting likes. It's all about targeting your audience, creating a demographic, and cleverly putting your product or service in the forefront without being in your followers face.

How Do I Do That?

It's simple! Well not really, cause you can't take selfies and expect to gain a following unless you are a Kardashian. The key is in the content. What are you posting? Is it relevant to your business? If it is relevant, how are you making people buy? With a giveaway? With a discount? Or are you sneaking your product or service in while giving useful tips about the lifestyle you are portraying? These are the type of questions you need to be asking yourself as a business owner posting a picture or video on Instagram.

What's In It For Me?

What's in it for you is that using Instagram, you can gain a lot of followers, especially if you are in the beauty industry. In fact 96% of beauty experts who are on social media use Instagram, just behind the fashion and auto industry. Getting people to buy a beauty product is tough without some word of mouth going around and this is where beauty influencers come in. Top beauty influencers like Huda Kattan, Michelle Phan, and Zoella can take your beauty brand to the next level. However, if you can't afford to pay a top influencer, micro-influencers often do the trick.

I'm Not a Photographer! How Do I Even Begin?

That's okay! Even if you aren't a photographer there are only four things you need to make sure you have on your phone camera:

  1. Good lighting.

  2. Be relatable

  3. Clarity, both in the picture and in the message.

  4. Relevant hashtags

Once you have the basics down, you can then figure out your target audience from there. Who are most likely to buy your products? What do they like? Why are they buying it? Are they buying your product or service or are they buying a lifestyle? When you have the answers to these questions, you can build out your Instagram brand.

Need Help?

Social media can become a real burden for businesses that just want to manage their business. SPB Productions can help you manage and create a strategy around your Instagram account that can help you win over customers in the end. If you want to learn more about how SPB Productions can take your Instagram brand to the next level, feel free to email me at supriya@supriyaprasad.com today!

Remember when marketing your brand it's important to be soulful, be powerful and be bold.

#instagram #instagramstories #socialmediabranding #howto

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