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Is Reddit the New Twitter?

If you are familiar with AMAs and nosleep, then you might know a thing or two about Reddit. Since it's debut in 2005, Reddit has grown to be one of the most frequented sites on the web and it also gained a reputation for being one of the snarkiest. With the amount of digital foot traffic that this site has received over the years, Reddit has become one of the top go to's for virality, and to build any business owner's credibility. The question of the hour is why has Reddit become the new Twitter? The answer lies in the numbers.

A High User Rate

As of right now, Reddit has the same amount of users as Twitter. As we all know, Twitter has been stalling lately, because of the amount of algorithm changes, the stock diving, and the bot problem. However with all of this information the most important thing to know is the engagement rate is a lot higher on Reddit than on Twitter, and that is not good for Twitter. It seems that with the new community features that Reddit put in place, it has slowly become a place where a lot of brands want to go to.

Brands Become Experts

If you are a brand, Reddit is a great way of getting involved in the community and becoming an expert. When you are active on Reddit, and engaging with others the more likely people will notice you and your brand. This type of marketing works with almost any brand as Reddit is a blank canvas for any expert to come in and talk about their industry. This is why you see a lot of celebrities, personable brands, coaches and other niche industries do so well on there. There's no bigger way to market your brand than to give your two cents on your industry!

Need Help?

Social media is always changing and the way things are going Twitter might be on it's way out in the next five years. Forums like Reddit are making a huge comeback and there is a great opportunity for you as a business owner to show your stuff! SPB Productions is very familiar with Reddit and can help you market yourself as an expert in your industry on there. If you need help setting up your social media accounts, putting your brand out there and gaining a following, contact SPB Productions at supriya@supriyaprasad.com today!

#reddit #twitter #brandstrategy


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