The Power of Emojis 🥰
I don't know about you, but I love emojis! I think it's probably one of the best inventions since gifs! Emojis are used to communicate these days, especially with the millennial crowd. Since its invention in 1999 by artist Shigetaka Kurita, emojis were created to "convey information in a succinct way". Another interesting fact is that it was invented for DOCOMO, a Japanese mobile carrier for their keyboard interface with 12 x 12 pixels.
Why Is This Important?
It's important for your social media strategy because 92% of people use them and there's a 777% year over year increase of emoji-based marketing campaigns. If you use emojis on Facebook you will generally see a 57% increase in likes, a 33% increase in comments and a 33% increase in shares. Over half of the comments and posts on Instagram have emojis in them. This is super important to remember when you are creating campaigns on social media and if you want any sort of organic reach on it.
How Can I Incorporate This into My Current Strategy?
There are plenty of ways you incorporate emojis in social media campaigns. The "drop a 💓 if you are excited about [enter promotion here]" captions almost always does well on Instagram. What DOESN'T work anymore are posts on Facebook used solely to get the user to engage. Chances are that you have seen these before, reaction posts like "TGIF! What are you planning to do for the weekend? Put a heart for going out of town, a laugh for staying in or a like for doing a little of both!"
This is called engagement bait and Facebook is having none of it. Other social media sites are following suit as well. Emojis and/or reactions are used for the sole purpose of getting the engagement up on the page. It's not the way to go!
What IS the Way to Go?
Using emojis in an organic way (especially if you have a millennial audience) will fare much better on social media. Take this post for example.
The emojis have a USE in this particular post with all of the checkmarks ✅ and they provide useful information with tips on going live on social media. Hearts like this one 💕 are great to show your love for a particular comment or post. For example, if you are a health coach and want to spread a message about loving your body you could say something like this on social media:
My work has brought me a ton of joy, but what I don't love is seeing how many women are just super unhappy when their bodies aren't exactly the way they pictured them when they lose the pounds. 😔
Everyone's weight loss journey is different and after doing this for ten years, I have seen so many people lose weight. However, there is a large number of people who still don't love their bodies after they lose the weight. I always tell them, 1/4 of the work is the outer body (eating right 🌱 and exercising 💪🏾) but 3/4 of the work is inner body work and learning to love yourself 💓.
Remember that the work begins AFTER you've accepted your body!
A post like this, along with an amazing picture, would make a great ad! Add a few hashtags like #bodylove and #loveyourself and you would be good to go. The key is to be as organic as you possibly can so that your audience doesn't know that you are promoting something to them!
The key to selling on social media is to NOT SELL!
Checkmark and red pin emojis work GREAT for ads by the way, although you may want to work them into a video first, but that's another blog post for another day!
I Need Help!
If you are a CEO or a business owner that needs help understanding the basics of emojis or doesn't understand how it works in social media, SPB Productions can help! I take you by the hand and show you how it all works from start to finish. Our process is very simple, yet effective as I offer different ways we can strategize your social media presence. Want to learn more? You can schedule your first FREE strategy call with me right here today!